Exploring the 10 Trends Powering the Age Boom

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Mary Furlong and MFA in the News

Dr. Furlong included in SRQ Magazine's 2008 Hot List
SRQ, Sarasota's premier magazine, has named Dr. Furlong to its annual Hot List, which includes the year's most innovative, trendsetting and intriguing people. Dr. Furlong was made the list as a "Hot Visitor." Read the article in PDF format here.

Dr. Furlong speaks at a press conference at Fatronik in San Sebastian Spain.
Read the press:
Deia (pdf)
Noticias de Gipuzkoa (pdf)
El Diario Vasco (pdf)

Dr. Furlong interviewed by the Herald-Tribune in Sarasota, Fla.
While in town to speak to Sarasota County's Economic Development Corp., Dr. Furlong talked to reporter Kevin L. McQuaid about how boomers are an economic boon for the area.

Hear Dr. Furlong being interviewed by Michelle Bauer and Brent Britton on the "CEO Lounge" on 860 AM WGUL, Tampa, Fla.
The interview segment begins at 18:33 minutes into the broadcast and covers a wide range of topics. It is from the program broadcast March 27.

The "Silver Tsunami" of aging boomers is a large, diverse market that companies shouldn't overlook, author says
St. Petersburg Times, Nov. 27, 2007

Q&A: Furlong Connects Investors With Boomers
Adweek, June 25, 2007

50+ Digital Blog Coverage of the Boomer Venture Summit
50+ Digital, June 2007

Boomers are easing into 'elderhood'
OC Register, June 25, 2007

'Wisdom of Crowds' Approach Brings Collective Intelligence to Making Family Care Decisions
Social Computing Magazine, June 23, 2007

2 Companies Win Big at Boomer VC Fest
RedwoodAge.com, June 20, 2007

Baby Boomer Tech Innovation Competition
ABC News 7, June 19, 2007

Boomer Entrepreneurs: The next big thing will be...
Life Two, June 4, 2007

'Aging in Place' sparks business opportunities
Silicon Valley / San Jose Business Journal - May 18, 2007

Microsoft External Aging Summit - March 29 and 30, 2007
Technology for Senior Housing, March 29, 2007

Writer finds ways to make money off aging boomers
Silicon Valley Business Journal, May 4, 2007

Second Adulthood Offers the Chance to Reshape Your Life
Orange County Register, March 19, 2007

Turning Silver into Gold Book Review
PatrickWeb Blog, March 21, 2007

Q&A: Mary Furlong on Turning Silver into Gold
50Plus Digital Blog, February 20, 2007

Entrepreneurs court aging baby boomers: contest of products aimed at wealthiest generation
San Jose Mercury News, June 20, 2006

Business idea good for $10,000 prize
San Mateo County Times, June 24, 2006

The Boomer Biz
Kiplinger's Personal Finance, June 2006

Tech-Savvy Seniors
The Scottsdale Times, 2006

Entrepreneurs getting hip to the graying of America Marketing machine out to mine gold in Boomers' wallets
San Francisco Chronicle, March 11, 2005

Self-employed, but not entirely: Franchises are a second-career option, but not for all
CBS.MarketWatch.com, July 18, 2004

Boomers' Feast-or-Famine Future
CBS.MarketWatch.com, April 25, 2004

Seniors give the gift of time
CNN Money, March 6, 2000

Third Age - do you belong?
Fast Company, July 1998

Mary's new book is out! Read all about it.

Did you miss this year's What's Next Boomer Business Summit? Now you can purchase the recordings on CD! Find out more.

MFA Press Releases

Boomer Business Plans Win Prizes at Silicon Valley Summit
(June 17, 2008)
Finalists Announced for 2008 Boomer Venture Summit
(June 10, 2008)
Inaugural What's Next Boomer Business Summit Leadership Awards Presented
(April 7, 2008)
What's Next Boomer Business Summit Attendees 'Text for Good'
(April 7, 2008)
Social Networking and Mobile Marketing to Baby Boomers top What's Next Boomer Business Summit Agenda
(March 19, 2008)
Furlong Receives Award at Business Health and Lifestyle Conference
(Sept. 26, 2007)
Winners Named in Boomer Entrepreneurs Contest
(June 22, 2007)
Winners Named in Boomer Entrepreneurs Contest
(June 22, 2007)
Finalists Named in Boomer Entrepreneurs Contest
(June 12, 2007)
Boomer Business Takes Center Stage in Silicon Valley
(June 11, 2007)
Semifinalists Picked in Boomer Entrepreneurs Contest
(May 25, 2007)
Silicon Valley Conference Highlights Boomer Business Opportunities
(May 15, 2007)
Venture Investors and Entrepreneurs Targeting the Boomer and Senior Markets
(Apr. 12, 2007)
Entrepreneurs From Around the World Enter Boomer Market Contest
(Mar. 22, 2007)
Mary Furlong & Associates Launches Silver Marketplace Community; Teams with Trusted.MD to Bring Social Networking to Boomer Market
(Mar. 5, 2007)
Leading Authority Shows How to Profit in the Baby Boomer Marketplace
(Mar. 1, 2007)
Chicago Conference Highlights Boomer Business Opportunities
(Feb. 22, 2007)
Boomer Market Leaders Gathering in Chicago
(Feb. 8, 2007)
Mary Furlong & Associates Teams with Springboard Press
(Jan. 22, 2007)

See all MFA press releases

Boomer/Senior Market Reports

November's Report
June's Report
May's Report
February's Report
December's Report
Summer's Report
May's Report
April's Report
February's Report
January's Report

See all Boomer/Senior Market Reports

Upcoming Events

What's Next Boomer Business Summit
The 2009 What's Next Boomer Business Summitwill be held March 19 at Bally's in Las Vegas, Nevada. Attendees will find the latest in digital marketing strategies designed to reach baby boomers, will meet the latest key players in the boomer marketplace and find new ways to drive down acquisition costs and increase sales through effective means of partnering. The keynote speaker will be Guy Kawsaki, a managing director of Garage Technology Ventures and the author of eight books, including "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition.

The What's Next Boomer Business Summit is a post-conference to Aging in America, the annual conference of the American Society on Aging and the National Council on Aging being held in Las Vegas March 15-19. Read more about that conference here.

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